Final Program

As of January 27, 2016*
Subject to Change

8:30 a.m. – WiTH Breakfast Registration Opens
9 – 11 a.m. – WiTH Breakfast
11 a.m. – Metadata Madness/Smart Content Registration Opens
11:30 a.m. – 1 p.m. – Metadata Madness Luncheon
1 p.m. – Smart Content Summit
6 p.m. – Networking Reception


11:30 – 1 p.m.
Metadata Madness Luncheon

This year’s Smart Content event features our annual Metadata Madness program, where all the industry associations report on how they are actively making sense out of their members’ metadata needs. What metadata standards and best practices are being formed or are in place? And, most importantly, how they are working together by evolving the entertainment supply chain to eliminate inefficiencies and create new opportunities for their content.  Lunch and learn from these experts:
Sean Bersell, Vice President, Public Affairs, Entertainment Merchants Association (EMA)
Harold Geller, Chief Growth Officer, Advertising Digital Identification, LLC (Ad-ID)
Joshua Kolden, C4 Framework Architect, Entertainment Technology Center at the University of Southern California (USC) and Studio Pyxsis
Laura Rooney, Managing Director, Association of Moving Image Archivists (AMIA)
Thomas Stilling, DEG Technology and Operations Committee Member (DEG) and Vice President, Product and Promotion Management, 20th Century Fox Home Entertainment
Bill Wilson, Vice President, Digital Strategy & Business Development, Music Business Association (Music Biz)

1 – 1:15 p.m.
Smart Content Summit Welcome Remarks

Mary Yurkovic, Director, Smart Content, MESA
Guy Finley, Executive Director, MESA

1: 15 – 1:30 p.m.
The Impact of Smart Content from Concept to Distribution
Connecting all the data and content across the digital supply chain has never been more important . . . or closer to reality! This opening session looks at the big picture of Smart Content and highlights organizations who are putting it all together and making an impact not only in who we work with around content but in the experiences we can now create for our users and fans.
Matt Turner, Chief Technology Officer, MarkLogic

1:30 – 2 p.m.
KEYNOTE ADDRESS: Enriching the Consumer Digital Experience with Data
MLB Advanced Media (MLBAM) is about more than just baseball. Its decade-long leadership in digital innovation has been tapped by a wide range of other consumer media companies from HBO to Sony to Glenn Beck, as well as other sports enterprises like the NHL, ESPN and WWE. What has the organization learned about enriching the digital experience for media fans of all types? Our Keynote Address will discuss the data used to engage content consumers. Among the many projects Inzerillo has spearheaded at MLBAM are the rebuild of the MLB.TV out-of-market package and two updates to the wildly popular At Bat mobile application. MLBAM is a full service solutions provider delivering world-class digital experiences and distributing content through all forms of interactive media. Its digital leadership capabilities are characterized by the ability to design dynamic functionality for web, mobile applications, and connected devices while integrating live and on-demand multimedia, resulting in popular products for millions of sports (and other media) fans worldwide.
Joseph Inzerillo, Executive Vice President and Chief Technology Officer, Major League Baseball Advanced Media

2 – 2:15 p.m.
All Media and Entertainment Companies Have a Big Data Problem

The term “big data” is best used to define the challenges and decision-making processes required for storing and making use of incredible amounts of data rather than describing the data itself. This issue is something all media and entertainment companies need to address as the three “V’s” (Velocity, Volume, and Variety) of big data are growing at exponential rates. Putting a plan in place that takes into account the unique obstacles of having media content be a large proportion of your volume is absolutely critical for creating and generating the fourth “V”: Value.
Aaron Edell, Vice President, Operations and Professional Services, GrayMeta

2:15 – 2:45 p.m.
Content Mining: Taxonomies, Ontologies and Semantics

Managing vast libraries of content for optimal exploitation requires more than text-based search. Creating taxonomies and ontologies can help map relationships within and between assets and allow media organizations to surface contextually relevant content at the right time. What are the best strategies for creating taxonomies? How are other industry sectors approaching the challenge of managing vast new repositories of content? How and where does this impact discovery and the consumer experience?
Moderator: Erik Weaver, Project Manager, Production in the Cloud, Entertainment Technology Center at the University of Southern California (ETC@USC)
Aaron Edell, Vice President, Operations and Professional Services, GrayMeta
Matt Turner, Chief Technology Officer, Media and Publishing, MarkLogic
Matthew Wildrick, Senior Manager, Product Management, Rovi
JR Yasgur, Vice President, Advanced Media Planning & Management, Universal Music Group

2:45 – 3:15 p.m.
Keeping It Clean: Strategies for End-to-End Data Management

From data negotiating and capture, to archiving and quality control, to crowd-sourcing and indexing, all parts of an organization need to work together to keep data clean, consistent and usable. Hear from senior asset management executives and archivists on the best tools and strategies for master data management across complex production and distribution workflows.
Moderator: Guy Finley, Executive Director, MESA
Mike Bott, Principal Systems Engineer, Qumulo
Yasmin Dessem, Audiovisual Specialist, UCLA Library
Denise Evans, Vice President, Information Technology, Miramax
Danny Seitz, Media and Entertainment Sales Specialist, Avere Systems
Linda Tadic, Chief Executive Officer, Digital Bedrock

3:15 – 3:45 p.m.

3:45 – 4:15 p.m.
Content Intelligence: Secrets of Success to Franchise and Brand Management

Intelligent content optimizes your content lifecycle from creation, through management and content delivery, to archive. Mining and leveraging the data associated with that content can be the difference between looking for a needle in the haystack or capitalizing a business opportunity from social data. By using intelligent content best practices content owners can meet the needs of customers by creating, finding and delivering content in a hyper-personalized, omnichannel manner. Rather than creating and recreating targeted content, these strong brands share their success stories of how they are significantly increasing user customer engagement and productivity through the data and content they already have.
Introduction by: Nancy Silver, Principal Solutions Architect, MarkLogic
Moderator: Mary Yurkovic, Director, Smart Content and Conference Chair
Gustavo A. Leone, Global Content Strategy & Activation – Core Brands, Mattel
David Sugg, Executive Director, Digital Media Systems, Warner Bros.

4:15 – 4:35 p.m.
Disruptive Technologies and What Organizations are Doing About Them
How does your organization think about innovation? While traditional ones are strictly focused on ROI of their technological investments, innovative ones are looking to disruptive technologies as a better approach. This shift in focus has a huge impact on the business to better serve the customer, fan, patient or even visitor experience. By utilizing technologies such as semantics, GEO location, the cloud and even digital asset management, smart organizations can quickly gain the data they need to prove effectiveness and ROI that put them in the forefront as innovators.
Jack Ludden, Assistant Director / Head of Web & New Media, J Paul Getty Trust

4:35 – 5:05 p.m.
Simplifying Data Collection for Content Creators

Collecting metadata after the fact can add time-consuming steps to creative processes and invites inconsistency as well as errors. What can the industry do to automate data collection and move it as far upstream as possible? Computer vision and auto recognition are two emerging areas that utilize object, scene, facial and pattern recognition software to capture metadata in real time and extract it from real-time as well as archived content. Can machine-based extraction and extrapolation replace processes performed by humans? This session will discuss advances in data collection, the importance of time-based metadata and the work companies are doing by improving the process data capture.
Moderator: Craig Seidel, Vice President, Distribution Technology, MovieLabs
Anthony Accardo, Director R&D, Disney ABC Television Group
Daniel Gonzalez, Creative Director, Creative New Media Group, Deluxe Media
Alexander LoVerde, Chief Executive Officer, Wymsee
Thomas Stilling, Vice President, Product and Promotion Management, 20th Century Fox Home Entertainment

5:05 – 5:35 p.m.
Contracts, Rights and Assets: Building Bridges Between the Silos
Media assets are only as good as the rights you have to use them; and the rights you hold are only as good as the contracts you have to exploit them. In a world of multiple platforms connecting multiple devices linking asset management systems with rights and contracts, management is critical to creating nimble and efficient media organizations. What are the main hurdles to breaking down the internal silos? How are new asset management platforms attempting to address the problem? Which industry sectors are making the most progress?
Introduction by: Theodore X. Garcia, Executive Vice President Customer Relations and Alliance Management, FilmTrack
Moderator: Christy King, Strategic Consultant, MESA
Nona Janssen Walls, ‎Senior Vice President, Data Analytics, Information Technology, Lionsgate
Jason Kassin, Co-Founder & Chief Executive Officer, FilmTrack
Steve Poehlein, Director, Media & Entertainment, PwC

5:35 – 5:55 p.m.
Earning Recognition: How Computer Vision and Content Recognition Tools are Advancing the Science of Metadata
Computer vision and auto recognition are two of the hottest areas in computer science research. Learn how M&E companies are using the latest advances in object, scene, facial and pattern recognition software to capture metadata in real time and extract it from archived content. Can machine-based text extraction replace transcriptions done by humans?
Moderator: Guy Finley, Executive Director, MESA
Hartwig Adam, Department Member, Machine Intelligence, Google
Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment

5:55 – 6 p.m.
Closing Remarks

Mary Yurkovic, Director, Smart Content, MESA
Guy Finley, Executive Director, MESA

6 – 7 p.m.