JR Yasgur, Universal Music Group

December 30, 2015 · Posted in Speaker Bios 

JR Yasgur headshot 150x150JR Yasgur
Vice President, Advanced Media Planning & Management
Universal Music Group

JR Yasgur is the Vice President, Advanced Media Planning & Management at Universal Music Group (UMG). Ms. Yasgur is responsible for intellectual property model, data, & rights strategy and operations for video content creation, discovery, and monetization. Prior to UMG, Ms. Yasgur oversaw Global Data Strategy & Operations at Sony Pictures Entertainment (SPE). Ms. Yasgur was responsible for intellectual property and operational data management throughout the content lifecycle. Ms. Yasgur led change management initiatives to optimize content exploitation, margin management, and digital workflows. Ms. Yasgur is involved with industry-wide initiatives to define future standards and is the co-inventor of two patents to codify constructs for metadata management.


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