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Welcome to the third era of content – one where intelligence is being embedded alongside audio/video in order to streamline productions and supply chains, while delivering unprecedented marketing data and analytics. Smart Content is the active ingredient in the new digital media & entertainment complex.

Metadata and watermarks are being embedded…tracking and recognition software are being encoded… and storage and archiving are being auto-recognized, logged and classified. How does it fit together? How are media companies making it all work?

It’ll all be discussed at the 2nd Annual Smart Content Summit (Feb. 4) at the Luxe Hotel Sunset in Los Angeles — where the Smart Content authorities from television, film and home entertainment will review best practices, industry data initiatives and the tools that they use to make their content easily identifiable, accessible and useable.

Featuring:

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This year’s Smart Content Summit will feature our annual Metadata Madness program, where all the industry associations will report on how they are actively making sense out of their members’ metadata needs, and how they are starting to work together. Lunch and learn from these experts:
Sean Bersell, Vice President, Public Affairs, Entertainment Merchants Association (EMA)
Harold Geller, Chief Growth Officer, Advertising Digital Identification LLC (Ad-ID)
Joshua Kolden, C4 Framework Architect, Entertainment Technology Center at the University of Southern California (ETC) and Studio Pyxsis
Laura Rooney, Managing Director, Association of Moving Image Archivists (AMIA)
Thomas Stilling, Digital Entertainment Group (DEG) Technology and Operations Committee Member
Bill Wilson, Vice President, Digital Strategy & Business Development, Music Business Association (Music Biz)

Co-Located with:

WiTH Breakfast 2016

Crafting Your Unstoppable Vision: From Comfort Zone to Performance Zone!

Come early and join our first WiTH meeting of 2016. This interactive WiTH Workshop will help you take the first step in activating YOUR vision of who you really are and what you want to accomplish in your career, finances or personal life.

Click here for more information and to register

Get Smart at This Year’s Show

Here are some of the sessions you can’t miss:

What’s Smart Content?

Smart Content encompasses the full suite of data-enabling, machine-learning, and content-streamlining technologies, including:

Who’s Who at Smart Content

Our Smart Content Council is advising MESA to select the smartest speakers and panelists:

Anthony Accardo, Director, Research & Development, Disney | ABC Television Group
Byron Dumbrill, Vice President, Global Digital, Miramax
Nona Janssen Walls, Senior Vice President, Data Analytics, Lionsgate
Grace Jeng, Director, Enterprise Media Framework, Fox Filmed Entertainment
Brian Kursar, Vice President, Data Strategy and Architecture, Technology Solutions, Warner Bros.
Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment
Stan Scoggins, Senior Vice President, Worldwide Marketing Assets, NBCUniversal

Click here to view the preliminary program

To become a sponsor, contact:
Michael J. Mitchell
P: (631) 673-0072
Michael@MESAlliance.org

Garrett Randall
p: (310) 882-9204
garrett@MESAlliance.org